Very interesting stuff…check out the article and the slideshow.

Found at CruelToBeKind.org via a tweet forward by @JenMallooie

Just because you only met social media idiots does not mean that everybody is one …

“Social Media Something” is what customers are looking for
Believe it or not, “Social Media Something” is actually what works for the normal people (you know, the ones with the budgets). They want even more specific things, and I am waiting for it to come up in the “so called social media specialist” postings: “and there are even people who call themselves (insert your favourite play toy here) experts!”.

Customers are not searching for “basic training in how to use a computer and a browser”. Yet every day I see people typing in URLS by hand instead of using bookmarks. Customers are not looking for “basic training on how to use email” yet every day we can see solutions on “how to go email free and get work done”. It is stuff like this what the customers should pay for to learn to do it properly, because it will help them in the long run. But that is not what the customers are asking or paying for.

They are only paying “for that Internet thing” or nowadays “for that [Twitter|Facebook] thing”. People who make a living out of this can either stand in the corner with offerings which are “healthy” for the customer – or understand that this is not working and use the language the client understands. And then work from there.

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